This is a blank billboard. When night falls down on New York City, it's impossible to notice anything written on it from the Interstate. Tomorrow, four people hired by Dolce & Gabbana will start plastering a giant publicity over the highway for every suburban worker to see. Two of these hired journeymen are sleeping right now. The two others are watching T.V at home. One of them is with his wife and cradles his baby right now. Tomorrow, none of them is going to touch this billboard. There's someone already up there.
A metropolis never really goes to bed. When the day shift clocks out, the streets are filled with the ones that can't stand afternoon sun, lunch hours, water coolers and traffic jams. They are moved by the cool air of the evening and the easy-flowing streets. These people are too fast, too smart or too reckless for for you to see them. They are on the rooftops, in dark corners and anywhere you don't look at in general. Tonight, two of them are standing up on a black billboard by the Interstate just outside of town.
Tomorrow, the East Coast wakes up to see another day. Different than the days of fast paced, corporate droning they have known. They thought they were open, they thought they knew how to think outside the box.
They better think again.
Things will change.
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